Pretty Packages

I've mentioned before that I am a complete sucker for packaging, especially when it comes to making wine selections, but it certainly holds true for food items, ok, pretty much all items, as well. Present me with a product that has a lovely package design, and I will likely want to purchase it.

As I said yesterday, Louise Fili's website is full of beautiful work, and what follows are some of my favorite pieces from their packaging portfolio.


Irving Farm





Bella Cucina






El Paso Chile Co.




El Paso Chile Co. for Williams-Sonoma


Source URL: http://soniceview.blogspot.com/search/label/branding
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Typophilia

There has been a bit of buzz around the blogosphere regarding the new website for Louise Fili Ltd., a firm specializing in the design of restaurant identity and food packaging, and for very good reason-- the website is chock-full of the creative work of this talented firm.

I fell especially hard for this logo for Rusk Renovations, Inc.; the vintage-feeling ruler and typography completely did me in.


I also am head over heels for what looks to have been an amazing issue of the Italian magazine, Un Sedicesimo. The issue was devoted to the Italian and French script typefaces from Louise Fili and Steven Heller's collections, and it looks like it would provide endless inspiration.








Finally, I adore this image from Louise Fili's sneak peek on Design*Sponge. The vintage tin is gorgeous, and I love that it is used to display some of the matchbooks and business cards from restaurants for which they have designed logos.


Stay tuned for more from this accomplished firm, as tomorrow I will be sharing some of my favorite packaging work from their portfolio.Source URL: http://soniceview.blogspot.com/search/label/branding
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For the love of {Plaid}- Part 5

For now, here's one more look at Hatch's work (previously mentioned here and here.)

Perhaps it's because I've found myself a little infatuated with plaid (Part 1, Part 2, Part 3, and Part 4,) but I love Hatch's branding and design for their client, MacLean Winery.

Craig MacLean, the founder of the winery, wanted to reflect his Scottish heritage in his brand, and Hatch incorporated elements of his family crest and tartan into their concept for MacLean Winery.


Their wine, with its festive red plaid design, looks like something I would love to break open for the holidays!Source URL: http://soniceview.blogspot.com/search/label/branding
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Hatch Design

Here is another example of product design and branding by Hatch, and, once again, I am smitten with their work.


On their website, they had this to say about their branding concept for this client-

"The Michael Austin Winery was started by two long-time friends, whose middle names are "Michael" and "Austin." Rather than pretend Michael Austin actually exists, we invented stories about a character (loosely inspired by the two founders' lives) for each label. "Bad Habit" refers to how the two men met in a catholic high school, "High Flyer" because one of them flies small airplanes, etc."





While I love each label, I think my most favorite is "High Flyer." It probably has something to do with my first "to-do" listed here.

You can read the accompanying stories for each label on Hatch's website, and you should because they are quite entertaining.Source URL: http://soniceview.blogspot.com/search/label/branding
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